Everyone has a moment…a “watershed” event that re-shapes their lives, their careers, and their hearts into one unified mission.  I have had two of them.  Principium Tactical Wealth Management is not a business alone, nor a collection of essays, or simply a storefront for my services.  It is a proud endeavor of faith and expertise, offering to apply our very unique skill set and passion to those wanting the same compensation as we: Time.

It is our most precious asset, irreplaceable and limited.  Financial wealth may enrich the time we have, but it will not provide more.  In many cases, the pursuit of the wealth itself becomes the thief of the time we have while young enough to exhaust it bravely.  So we exist…not to get by, but to live and earn excitedly, humbly, and honorably.

We partner with business that need resurrection.  We broker ideas that shape futures unlike our competitors.  We encourage iconoclastic thinking, non-commoditization, strategic micro-failure and excessive time with family. 

There are no horrible ideas…simply non-viable ones.  There are few short cuts to success, but a myriad of ways to examine consumer perception and efficiency.

Our goal is to optimize.  To create excitement.  To close more deals in less time, and to invest in our families and ourselves with the same vigor and tenacity.

Ideas, implementation, short-term failures, and success.  This cycle is the lesser-told story of wild success and bravery.

Divinci- “Simplicity is the greatest form of sophistication.”

What do you do with your time?  Do you constantly re-examine your business model?  Do you agonize over lesser achievement than expected and then re-adjust your goals?

We do not.  Something isn’t working, and you know it.  Too many products still on the shelf, not enough leads, feeble sales numbers, stagnated sales team, un-inspired marketing…perhaps you are lost in the abyss of mediocrity.  If only you had the “it” factor, or even a lucky break.

“It” is boldness.  Computers are plentiful, yet Apple stands alone.  Edison was thought to be crazy, but you are reading by the light of his lunacy.  Lincoln was rejected for meager posts time and again, but is remembered as the country’s greatest.